About Us

Fishwife’s story began with a simple but powerful idea shaped by personal experience and cultural inspiration. In 2015, cofounder and CEO Becca Millstein spent time living in Spain, where she was introduced to the rich culinary traditions surrounding tinned seafood, often referred to as conservas. The quality, flavor, and cultural appreciation for these products left a lasting impression. She recognized that this level of craftsmanship and enjoyment was largely missing from the American market and saw an opportunity to bring something similar to a new audience. What started as a moment of inspiration gradually evolved into a vision for a brand that could redefine how people think about preserved seafood.

Several years later, that vision became a reality. In 2020, Fishwife was officially launched by Becca Millstein and Caroline Goldfarb with the goal of making high-quality tinned seafood more accessible and appealing to everyday consumers. Their mission was clear: to create products that are not only delicious but also responsibly sourced and thoughtfully produced. From the beginning, the brand focused on elevating tinned fish from a simple pantry item into something that could be enjoyed as a premium, versatile ingredient. Alongside the founders, creative collaborators such as illustrator Danny “Danbo” Miller have helped shape the brand’s identity, contributing to its distinct visual style and personality.

A major part of Fishwife’s approach lies in how it sources its ingredients. Rather than taking shortcuts, the company has invested time and effort into building relationships with experienced producers around the world. By partnering with skilled canneries and fisheries, they ensure that every product reflects a high standard of quality. Over the years, this process has led to collaborations with facilities located in regions known for their expertise, including parts of the United States and Europe. Each partner is selected not only for their technical ability but also for their commitment to responsible practices.

Sustainability is a central focus throughout the sourcing process. Fishwife prioritizes working with fisheries and farms that meet recognized environmental and ethical standards. Many of their suppliers are certified by organizations that promote responsible fishing and aquaculture practices, while others are actively working toward achieving those certifications. This approach helps ensure that the seafood is harvested in a way that protects ecosystems and supports long-term sustainability. By maintaining these standards, the company aims to balance quality with environmental responsibility.

Beyond sourcing and production, Fishwife is driven by a broader belief in the value of tinned seafood as a convenient and nutritious food option. High-quality tinned fish offers an accessible source of protein that can be easily incorporated into a wide variety of meals. Its versatility makes it suitable for both simple and more elaborate dishes, allowing it to complement different types of cuisine and dining occasions. Whether paired with fresh bread, added to a salad, served alongside rice, or mixed into pasta, it provides a flavorful and satisfying addition without requiring extensive preparation.

At its core, Fishwife represents a shift in how preserved seafood is perceived. By combining thoughtful sourcing, careful production, and a strong creative identity, the brand aims to bring renewed appreciation to a category that has often been overlooked. Through its continued focus on quality and sustainability, it encourages people to explore new ways of enjoying tinned fish and to see it as an essential part of a modern pantry rather than just a convenience item.